Delta Bingo & Gaming

Gran-Masters

To introduce Delta Bingo to a new generation, we flipped the classic granny bingo player stereotype on it’s head with “THE GRAN-MASTERS”. Our trio bingo grannies came out swinging witt all the passion and intensity you'd expect from professional sports promos

From out-of-home to activations to Tik-Tok, THE GRAN-MASTERS shared pro-tips, starred in tutorials, and challenged new players to a winner-takes-all bingo tournament.

By challenging a stereotype with a challenge of our own, THE GRAN-MASTERS revitalized an old school game for the next generation.

The result? Delta Bingo saw a whopping 426% spike in new players.
A number that remained high even after the campaign ended.

Experiential

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Social Media Strategy

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Influencer Marketing

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Public Relations

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Design

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