Delta Bingo & Gaming

Gran-Masters

Delta Bingo has a loyal fanbase, but wanted to attract new younger players.

The problem? Bingo = Old people.

So to introduce Delta Bingo to a new generation, we brought the stereotype of old bingo players to life in a whole new way.

We created “The Gran-Masters”, a trio of bingo hall-of-famers who set out to challenge new players to a winner-takes-all bingo tournament.

From out-of-home to activations to tik-tok, the GranMasters invited new players to a website to learn the game and join the tournament.

By challenging a stereotype with a challenge of our own, The Gran-Masters revitalized an old school game for the next generation.

Experiential

/

Social Media Strategy

/

Influencer Marketing

/

Public Relations

/

Design

/

Experiential / Social Media Strategy / Influencer Marketing / Public Relations / Design /

Results & Recognition

426% spike in new players

More Work

The State of Nursing in Ontario report crumbled ad campaign
Three Finger Jack wine letterpress poster wildposting
AutoTrader People of Trader commercial campaign clip

AutoTrader ⚡ The People of AutoTrader