The AutoTrader Price Index

To solidify AutoTrader as a leader in the automotive industry, we created a first-of-its-kind Price Index for vehicles in Canada. By leveraging exclusive data from AutoTrader’s website and app, we crafted a visual index that helped Canadians understand the rapidly changing car market.

This innovative tool prompted coverage from national news outlets across lifestyle, business and automotive, making AutoTrader a fixture in the Canadian automotive news cycle.