THE WORK

The Damage Report

To convey the devastation Ontario’s healthcare system was facing, we made our survey of over 1200 RPNs look as damaged as the contents within. This striking visual strengthened our ongoing PR efforts in helping WeRPN advocate for nurses across the province.

DISCIPLINES

Polling & Research

Media & Public Relations

Design, Illustration & Motion

Social Media Strategy

Website

RESULTS

The campaign earned 21.7M media impressions
and generated nearly 200 stories