Measuring the thrill of bingo, one scream at a time.

THE WORK

Victory in bingo can be measured in dollars, but the thrill of the game is measured in how loudly you yell BINGO. To help Delta Bingo & Gaming share that excitement, we created The BINGOMETER: a sound-proof booth that records, measures, and ranks the loudness of a bingo scream.

DISCIPLINES

Strategy

Event Planning

Graphic Design

Experiential Design and Development

RESULTS

The BINGOMETER measured over 12,000 decibels of bingo yelling in one day. That’s the equivalent of 103 airshows.