THE WORK

A Taste of Prohibition

We created a launch event that brought the prohibition era back to life with rowdy characters, bootleggers, gangsters, and even a police raid. The best part? Just like in the 1920s, the only way for media, influencers, and special guests to try the wine, was to find the secret speakeasy.

DISCIPLINES

Strategy

Event Planning

Influencer Outreach

Public & Media Relations

Design

With over 14 Million earned impressions across social, digital & print, 1924 surpassed its LCBO listing target by 360%

RESULTS