120 Reasons

THE WORK

Santa Rita’s 120 is a wine that suits any occasion – from big celebrations to little moments at home. To reinforce its versatility, we created a campaign to show off 120 different reasons to enjoy a glass.
Writing them all might have created reason #121.

DISCIPLINES

Design

Advertising

RESULTS

With over 3.2 million impressions and 95% PR coverage hit rate, this campaign gave us one more reason to celebrate.