120 Reasons

Santa Rita 120 wine, social media campaign

THE WORK

Santa Rita’s 120 is a wine that suits any occasion – from big celebrations to little moments at home. To reinforce its versatility, we created a campaign to show off 120 different reasons to enjoy a glass.
Writing them all might have created reason #121.

DISCIPLINES

Design

Advertising

Santa Rita 120 Wine, Label campaign
The 120 Life, social media gif
120 reason to enjoy 120 wine, social media gifs
Santa Rita 120 Wine, Social Media text gif campaign
120 reasons to enjoy 120 wine, Out of home poster campaign
Santa Rita 120 wine influencer press kit
Santa Rita 120 wine press kit social impressions

RESULTS

With over 3.2 million impressions and 95% PR coverage hit rate, this campaign gave us one more reason to celebrate.